For an authority, you will want to share custom content that relates straight to your audience. You should use article, videos, blogs, and infographics to illustrate your point. The content you share with them should help them somehow, where you can ask their opinions over a certain subject which lets you further get in touch with them. While there might not be any financial gain from this kind of interaction you will be constructing a solid relationship together with your audience.
https://bluecatmediablog.wordpress.com/2016/01/02/getting-your-social-media-sorted-for-2016
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